Webkinz Rockerz pets are a limited-edition series of Webkinz pets with a rock and roll theme. Each Rockerz Pet comes with its own pet-specific exclusive item and food, as well as a totally rockin’ exclusive Pet Specific Outfit! Registering a Rockerz Pet is your ticket to an exclusive Rockerz Challenge. Once the Challenge gets rolling you’ll receive a Backstage Pass which awards you an exclusive prize. Complete the Challenge to receive your VIP Pass. Both Passes can be traded in for items from a brand new Rockerz room theme! The more Passes you have, the more you can kit out your new Rockerz-themed pad!